Using social media to help grow your business is a great way to widen your audience and increase the traffic to your website. With the constant growth and development of different social media platforms, there are plenty of ways you can use them to benefit your brand. According to Statista, more than half of the world’s population is now using social media. Therefore this means social media is the perfect service industry to branch out to when marketing your brand. Despite having so many users around the globe and so many different platforms, what are the benefits of social media marketing?

Increases Your Websites Visibility

One of the benefits of using social media marketing is that it can increase your website’s visibility. Once you manage to connect with your target audience or any audience at all, you may find your website traffic is increasing. But, before you can assume that people will want to engage with your content or your brand, you should optimise your platform. This way, you’ll make a great first impression, in the hope that the person will want to find out more.

When somebody first clicks on your profile, they will see all of the details you provide. This includes your profile picture, your name, bio and most importantly, your website URL link. If your page is optimised and your content is appealing, people will want to engage. So, having a link in your profile is essential. This way people can visit your website in one click if the link is available, therefore increasing your website’s visibility.

Improved Customer Satisfaction/ Loyalty

Using social media marketing to promote your brand to more people is not only a way to get your content seen and heard but also to build relationships. Most customers will always prioritise companies which have great customer satisfaction and communication over those who do not. If your brand uses social media, a customer is able to easily contact you and hopefully get the response they are searching for. This will increase brand loyalty as the customer may feel more attached. Therefore leading to more conversions and traffic on your site.

Although, it can also work in the opposite way. If you use social media and do not interact with your audience you may be unfortunately painting a negative image on your brand. Therefore leading to your audience and customers stop interacting in with page, posts and website.

benefits of social media marketing

Cost-Effective

One of the many benefits of social media marketing is that it is very cost-effective. Whether your brand has a couple of followers or even millions there are plenty of ways you can help it grow. These ways do not have to be expensive, you trial free ways in which to grow your platform. Depending on the social platform you are using, the way in which you choose to grow your audience will differ. Some platforms enable you to grow and promote your brand easily without any ads. Whereas using others will be a lot harder, meaning it may best to avoid the platform or purchase paid ads if necessary.

Despite this being said, there are plenty of ways which you can market your brand for free. This may be doing extra content creation and curation to take your social media platforms to the next level, attracting a larger audience who may convert and increase your traffic.

Although, depending on your brand, industry and audience, paid ads may be a better option for growing traffic. Thankfully, depending on the social media platform the prices for paid ads vary. This way you are able to get better control and trial out different paid ads on different platforms.

Here at Hive Digital Media, we offer a range of services to help you grow your brand. Our marketing strategies are beneficial to any brands no matter what size it is. If you are wanting more information on our services, click here.

Digital marketers, managers, and businesses are constantly talking and thinking about SEO (search engine optimisation), but what actually is it and why is it helpful?

What is SEO?

Search engine optimisation is the process of making changes to different aspects of your website to push your search ranking higher on engines including Google and Bing. This will result in the quantity of your organic traffic increasing and hopefully, more conversions/sales. Along with this, you will keep in a competitive position within your market.

What goes into SEO?

Search engine optimisation is not just a word with no meaning, it is something which your business will have to do to rank higher. It requires plenty of research and knowledge before you can dive into the deep end.

Optimised content

Optimising your content is one of the key elements when it comes to SEO. You need to do you research on different factors including keyword research to enable you to see better results. There are plenty of websites all over the internet which will help you find keywords to optimise your content.

To optimise content we suggest you:

  1. Do not put too much information while including too many keywords
  2. Do your research on your rankings
  3. Make your content smooth for readers

Website Security

Website security is essential, especially when it comes down to Google checking your information. Having a secure website will not only help boost your ranking, but it will also attract more customers as it shows safety.

To increase your website security we suggest you:

  1. Create strong passwords
  2. Install security plug-ins
  3. Install an SSL certificate

User Interaction On Page

The bounce rate, conversion rate and the time which a customer has stayed on your page play a huge role in SEO. If a customer clicks on your page and then comes straight off, this shows Google that your website is not very engaging to your audience. Therefore, it may have a negative effect on your ranking. Whereas, if the customer says on your website and positively interacts with your site, you may be boosted.

To increase your on-page interaction we suggest you:

Try to target with your direct audience when using paid ads or when you are using on social media. This way, the people who will be interacting with your website are more likely to be looking for the service that you are offering. This means the customer will stay on your website for longer trying to find out more.

In What Way Is SEO Beneficial?

SEO can be beneficial to businesses of all sizes. Whether you are a small business starting off or a larger business which has been running for years, SEO can definitely help your business grow. Not only this, but it could also improve the user experience, hopefully creating more conversions.

How Can I Learn More About SEO?

As we have already mentioned, SEO may take years to learn. It is not something which you can grasp overnight. There are plenty of online courses, books and even lessons which you can attend to boost your knowledge of search engine optimisation. The main piece of advice we can give you when trying to learn more is to look around and find courses to help widen your knowledge.

How Can We Help?

Here at Hive Digital Media, we offer a service of SEO. In other words, we can provide you with a beneficial SEO strategy that works for you, your brand and where you are wanting to rank for organically. If you want more information on our services, click here.