Hive Digital Media

Although fancy advertising, publicity and paid promotions are all very good ways of growing your business they are not necessarily the best way to do it. This is because there are plenty of other ways in which you can organically grow your brand at either a very low cost or for free. You just have to find the right way for you and your brand. So, we have put together a list of ways you can organically grow your brand.

Using HashTags

Using hashtags on social media will push your content out to a wider audience. This way you will attract new customers and grow your online presence. Hashtags are becoming more and more used on the Internet and on social media as they have been proven to bring in more views, likes and followers to your website or social page.

The great thing about hashtags is that there are specific times that your hashtags may be trending. Therefore if you base your posting around them times, you will get more views from a wider audience, hopefully increasing conversions or engagement.

Consistent Posting

Whether you’re posting on social media, blogs on the website, or even about new products, you should make your posting consistent. This doesn’t necessarily mean that you need to post four times a day, every single, day. It just means that you should post at the same time on the same day, every time you post. For example, if you are posting a YouTube video, you should set a specific day of the week which you will post. This way the people who keep on top of your content will be able to recognize and understand when they should be looking out for your content.

You could also try to base your posting on the most popular times to post. These can be found in the analytics section of your pages. You should be able to see the best times for you to post depending on when your followers are most active. Although if you’re just starting out, or you have a low following, it might be best for you to stick to the most popular times to post depending on your location.

Connect with followers and customers

This is another great way to grow your following and your audience. People love to be interacted with, in other words, if you share a conversation with a follower, they are more likely to prefer your brand to a brand that does not interact with them. Building relationships with customers is an essential task you should do when trying to grow your brand organically. This does not necessarily mean that you need to privately message every single one of your followers. But, instead, why not post content they can either relate to or interact with. This way they will allow them to feel like your brand values the audience.

Invest in your website

The website which looks the part is a great way to kickstart the growth of your company. To start off with nobody likes to use a website that is confusing or full of advertisements. Therefore making your website look attractive, feel attractive, and be easy to use is a great way for you to begin growing your business.

But the look and feel of the website is not the only reason you should invest in a website. One of the most important aspects of the website is search engine optimisation (SEO). You should try to optimise your content as much as you can to help you rank higher on search engines. Here at Hive Digital Media, we focus on not only SEO but also website development to help your website be the best it can be.

Know your competiton

Keeping on track of what your competition is doing in the industry is a great way to plan out what you can do. This will enable you to stand out from the crowd and be unique when it comes to what your audience wants to see. This will lead them to hopefully see something different in your brand and allow them to choose you over all of your competition.

For more information on our services here at Hive Digital Media, click here.

Tags Business, Grow your brand, Hive Digital Media, marketing, Social Media, Social Media Marketing

As the whole of England has been confined to their homes for the past few months, you might be wondering, has the use of social media marketing increased during this period? Teenagers especially tend to spend a lot of time on social media. The lockdown has taken the usage to the next level. This offers businesses the best opportunity to promote their brand whilst there is a higher percentage of people using social media.

Different Platforms

Global Internet traffic rose 40% due to the COVID-19 pandemic, essentially cramming more than a year’s worth of growth into just a few weeks, according to Sandvine.

Social media ads are a great way to get your content out to people all over the world with only a few clicks. If you are active on the most popular social media platforms you will understand a little bit more about how the ads work on specific sites.

For example on Instagram ads Appear not only in the feed but also in the stories. This gives your brand a better chance of being seen by a wider audience. When you see an ad on platforms like Instagram, they appear just like an image posted by a friend, meaning, they will be seen if somebody is just casually scrolling.

Whereas YouTube presents ads in various different ways like at the beginning of a video, at the side, underneath or even on top of the video. They are all different ways to catch users attention without impacting their use of the site too much. This technique allows the user to interact with the ad at any time depending on its position.

Therefore more and more brands have started advertising on social media during the pandemic. This is mainly due to the high amount of people using different platforms. But, also because other ways of advertising are not available at this time. Therefore many brands have to switch up their advertising techniques. To allow them to still get traffic to the sites and pages.

What social media platforms are the best?

The social media platform which you choose entirely depends on your brand. You should consider the results that you are wanting to find. Typical things you should consider are:

Where your target customers are most concentrated (usage, groups, etc.)
Where your target customers are most accessible.
Does your target customers most actively engage with ads.

Please bear in mind that advertising on social media is not something which might bring you automatic results. It may require you to spend some time testing out different platforms or different strategies before you are able to know the best direction for your brand.

Can Hive Digital Media Help?

Here at Hive Digital Media, we offer a range of different services to help your brand grow and increased traffic. To find out more information about our services please click here. If you are wanting to get in touch our online chat located on the bottom right of our homepage.

Tags Hive Digital Media, Instagram, Quarantine, Social Media, YouTube

Almost 5 billion videos are seen every single day on YouTube meaning there are 30 million visitors every 24 hours. Therefore making YouTube one of the best sites to give your brand as much awareness as it can get. YouTube ads attract people of all ages, not just those who are young. So, whether your target audience is people over who are younger or older, the chances of you spreading brand awareness are high.

Who will you reach?

One of the great things about YouTube Ads is that your advertisement will go straight to your target audience. According to YouTube, they have various advertising pin-pointing methods to narrow down to exactly who you want. Some examples are listed below for the video marketing side of YouTube Ads:

Demographic Groups – age, gender, parental status or household income.
Interests – affinity audiences, life events, Custom intent audiences.
Detailed demographics – reach user based on additional broad, shared traits, such as students, homeowners or new parents.

Other examples for content marketing are also directly below:

Placements
Topics
Keywords

What it costs:

According to YouTube, most businesses begin with a plan which is around £6 per day for local campaigns, but you can make adjustments to your plan at any time. But, despite this being said, Google owns YouTube, therefore the price of YouTube ads involves you bidding for ad placement. This means that it is hard to give an exact figure.

There are different factors which play a part when determining the price, some of them include:

Targeting options
Your bid
Bidding selection
Ad type

Creating Your YouTube Ad

When creating your YouTube Ad you need to keep multiple factors in mind. This will include, your target audience, your budget and how you want it to look.

The look of your video needs to be one of your top priorities because if what the viewer is watching is not interesting or unique, the chances of them clicking skip when it reaches the 5-second mark is likely. Although not every brand has the facilities to hire a team to create these ads, it is still important to make it look as best as it can. The better it looks and sounds, the more conversions will occur.

These ads can be created with a small homemade budget or even a larger budget, whatever you choose, you just need to ensure it is right for your pin-pointed audience. Once you have completed a few advertisements you should consider whether your budget is perfect or not and then make some changes if necessary.

Different Ad Types

There are six different types of ads when promoting on YouTube:

Display Ads: These are displayed right of the featured image and above the suggested videos (red box).

Overlay Ads: Semi-transparent overlay ads which cover the lower 20% of the screen.

Skippable Ad Videos: These type of ads allow viewers to skip after 5 seconds. Therefore, this is why we advise you to try and make your ads as interesting and unique as possible.

Non Skippable Ads: These ads are seen before the viewer can watch the video. This type is usually between 15 and 20 seconds long.

Bumper Ads: These last around 6 seconds and must be viewed before you can watch the video.

Sponsored Cards Ads: These display relevant information at the end of a video for a few moments before the video ends.

The different types of ads also impact the price which you will pay as some are more visible than others.

Is It Worth It?

This is personal preference as you might have found a different platform which enables you to reach a better percentage of an audience which is a better deal for your money. On the other hand, you may find YouTube to be the best. Therefore, perhaps it is something which is worth trying out and if you do not get the results you want, then you can move to advertise on a different platform.

How Can Hive Digital Media Help With Your Business?

Here at Hive Digital Media we offer a wide range of services to help your business grow. For example:

SEO
Social Ads
Google Ads
Content Marketing
Web Design and Development

For further information click here.

Tags Ads, Grow Business, Hive Digital Media, YouTube, YouTube Ads

Top 3 Marketing Campaigns of 2020 (so far)

Since lockdown began on March 24^th we’ve seen some fairly spectacular ways of how not to advertise your business. Who can forget Wetherspoons Tim Martin commenting that his 40,000 members of staff should ‘go and work in Tesco instead’ or Sports Directs Mike Ashley initially keeping Sports Direct open as he classed it as providing an ‘essential’ service? These are just a couple of examples. However, some brands are getting their marketing ‘right’ during these unprecedented times. So, who’s managed to promote their brand in the right way? Here are our top 3 marketing campaigns of 2020 (so far).

IKEA

A great example of how to adapt to your audience is IKEA. By releasing the recipe for their famous Swedish meatballs IKEA tapped into their customers need for transparency during a difficult time. Yes, meatballs aren’t everything but just the act of disclosing the recipe of something that’s cherished in our collective subconscious is a stroke of genius. Other brands quickly followed suite including McDonalds sausage & egg McMuffin and Wagamama’s Katsu Curry. The point is they weren’t selling anything but the brand itself.

KFC

Their recent TV campaign using homemade KFC (including branded buckets and paper-cups) tapped into the nation’s obsession with some much-missed classics such as KFC’s Bargain Bucket and Zinger Burger. Don’t even get me started on McDonald’s – you truly don’t know what you’ve got til it’s gone.

VOLKSWAGEN

The Last Mile – Volkswagen said goodbye to their trusty Beetle with a great video accompanied by the Beatles ‘Let it Be’. The iconic Beetle can be held up as a symbol of great design, it also represents a different time. With Volkswagens commitment to producing electric cars, it seems fitting that they’ve made letting go of its classic both a nod to the past and the start of something new.

Of course, big brands can afford to take risks. For smaller businesses digital marketing is a financial investment, there is a temptation to put their marketing strategy on hold for the time being. With everyone tightening their belts it would initially make sense. However, there’s never been a more important time for your business to be visible – particularly online.

Tags Digital Marketing, KFC, Volkswagen

What are the New Rules Regarding Easing of the Lockdown?

Since the UK went into lockdown on March 23rd, many of us have had to make significant changes to the way we live our lives. From changing how or where we work to home-schooling our children, life seems very different from how it was eight weeks ago.

The confusion surrounding the Government’s guidelines has been well documented, so, exactly how are the rules regarding coming out of lockdown, and how are they going to affect us?

If Boris Johnson is hoping we are going to return to relative ‘normality’ by July, the British public is going to need to comply with social distancing measures. While the PM has said he understood people “will feel frustrated with some of the new rules”. Mr Johnson also added, “We are trying to do something that has never had to be done before – moving the country out of a full lockdown, in a way which is safe and does not risk sacrificing all of your hard work.”

The primary measures are as follows:

Schools – Under lockdown, schools and colleges have mostly been closed; unless essential workers have children in school, this could be among the first restrictions to be eased. By June 1st at the earliest, the Government believes it may be in a position to begin the phased reopening of primary schools. Mr Johnson has said this will happen “in stages”, starting with reception, Year 1 and Year 6. This will be reviewed on May 28th.
Work – Reduced hot-desking, the closure of office lifts and canteens, marking on the floor where people should stand are among measures being proposed by the Government to get back people back to work. Continued home-working is being encouraged as are staggered shifts. Also, under Government guidance, construction has been permitted in accordance with social distancing rules. “Anyone who can’t work from home, for instance, those in construction and manufacturing, should be actively encouraged to go to work,” Mr Johnson said.
Social Gatherings – Limited social gatherings could be permitted in an easing of lockdown, but as yet we are only able to meet one person for a socially isolated walk – this includes family members we don’t live with (for example meeting one parent at a time)

Of course, all of the above only applies if the rate of infection remains below 1. Existing lockdown measure has proven successful in reducing the number of hospital admissions. However, should this start to increase lockdown measures will probably have to remain for some time to come?

The most important thing to remember is if we behave sensibly and adhere to social distancing rules, lockdown will end sooner rather than later.

For a full breakdown of the Government’s lockdown measures, click here.

Tags lockdown rules, UK Lockdown

What to focus on?

Digital Marketing During the Pandemic

While the pandemic has made many areas of business grind to a halt, there are still opportunities to increase your website traffic and overall online presence through digital marketing.

Since lockdown began, search engines have seen an overall increase in traffic due to our increased online presence. From shopping to DIY, we are browsing more than ever. With an expanded online audience comes more opportunity for advertising and promotion. This doesn’t however, only apply to paid advertising. The Financial Times said it had seen a ten-fold increase in trial subscriptions in the past three weeks alone.

In recent years businesses have begun to realise that their website is incredibly important. If you think of your business website as the ‘shopfront’ to your business, you can start to appreciate that as the first point of contact for potential customers (or clients). Your website needs to do a couple of things, 1. Stand out visually, and 2. Be easy to use (user experience).

But where should you start? What are the essential aspects you need to focus on if you want to improve your visibility online in 2020? Here are a few;

SEO – Still one of the most critical aspects of your digital marketing strategy. Good, optimised content will always help improve your online visibility. Considered keyword analysis and research are one of the best organic routes to gaining more visitors to your website. An initial site audit will show you where you are going wrong (or right) and where any changes can be made. Given the present situation – there’s never been a better time to work on your SEO (search engine optimisation).

Native Marketing – Sick of spending a small fortune on Google Ads? You’re not alone. The explosion of native marketing in recent years (specifically Taboola and Outbrain) has seen significant changes in how businesses advertise. If you want your adverts to appear on mainstream platforms such as the Daily Mail Online native marketing is the avenue for you.

Social Media Advertising, including TikTok – unheard of up until a couple of years ago, Tik Tok is now one of the fastest-growing advertising mediums in digital marketing. If you start thinking of TikTok as the new Instagram, you’re on the right track. That doesn’t mean you should solely focus on video marketing on TikTok. Facebook & Instagram stories have seen a massive increase in traffic since they started using the facility.

Clearly the best way to move forward with improving your websites visibility is to integrate a holistic approach to your businesses digital marketing needs. A comprehensive, well thought out (and executed) marketing plan is something every business should invest in – particularly during these difficult times.

For more information on all things marketing contact our experienced, professional team at Hive Digital Media on 0161-974-7891

Let’s Talk

Tags Digital Marketing

Learning Social Media Algorithms

Social media is a place which is always changing its algorithms and trying to make itself the best platform possible. Whether this is to keep the audience wanting more or even to just make sure that the audience is getting what they want out of the platform. If you are wanting to gain online attention as a marketer, you must start by learning social media’s algorithms and understanding how they work.

What is Social Media Algorithms?

A social media algorithm is created to drive and deliver content to its users. Due to the massive increase in popularity of social media over the past years, the demand for better algorithms is always on-going. In other words, they are a set of rules or data which is used to deliver a result. Although not all social media platforms use algorithms, the chances are the most common and most used ones do. Have you ever wondered how your phone displays things you want to see or things which you have previously search? That is due to the algorithm.

What are the types of Social Media Algorithms?

All social media algorithms are different. You might think they all work in a similar way, but in reality, they don’t. Below are some of the world’s top platforms including Facebook, Twitter, Instagram, TikTok and Linkedin.

1. Facebook

The Facebook algorithm feels like a mystery. Nobody knows if their presence on the platform will grow or decline, it is like a game. Facebook is the largest social media platform in the world, meaning the chances of customer engagement is high. Although, back in 2018, Mark Zuckerberg changed the algorithm to ensure people were engaging with their family and friends posts more than any advertisement or business. But in 2020, Facebook’s main goal is to make its platform more honest and easy for users and give people more control over what they view on their news feed.

2. Instagram

When the algorithm of a large platform like Instagram changes, it affects everyone from big global businesses to celebrities and even to those with small public accounts. Like any other platform, Instagram wants its users to stay on the platform for as long as possible whilst interacting and engaging with other users and their posts. In return, Instagram prioritizes those with the most engagement meaning their posts and account will be open to more interaction.

3. Twitter

It is hard to stand out of the crowd on Twitter. Especially when you are trying to rely on people to retweet your content and your posts. You are never sure what is going to reach its maximum potential or not. With over 350,000 tweets sent every minute how will you be sure if your’s will be seen? The Twitter timeline is separated into 3 sections. As you view your feed you will see tweets ranked by algorithm, ‘in case you missed it’ and reverse chronological order tweets. Each is important for their own purposes, for example, twitter displays its tweets in a rank order of high relevance based on its score system. So, some of the tweets you see on the news feed are from accounts you don’t even follow.

4. TikTok

Tiktok is a growing, upcoming platform which more and more brands and marketers are joining. The starting goal for you is to gain a position on the “For You” Page. This is where your videos can be seen by millions of people if you are lucky. The algorithm tends to highlight creators and encourages people to like their content, nevermind their account size or following range. Recently the algorithm for this platform changed and has not completely been cracked, but here is one of the most common ideas as to what goes in it:

When a video is uploaded it is viewed by a few users to ensure it is not boring.
TikTok view how much interaction your video is getting, if the interaction is high they will push it to more users and so on.

5. LinkedIn

At the moment, Linkedin is a fast-paced growing platform which is flourishing in new users and growth. It is bringing features other platforms don’t offer to make it stand out for marketers and businesses. Linkedin has a simple algorithm which chooses which posts you see on your feed. One of the best factors of the platform is that the more connections you make, the more people could potentially see your posts. In other words, the algorithm has two main goals, these are to prioritize relevant content. This is posts which you previously have shown favouritism towards. Secondly, is to promote engagement. This is things which you might like to see.

Can Marketing Agencies Help Increase Engagement?

Not everyone has the time to learn everything necessary as learning social media’s algorithms takes a long time and a lot of effort. A marketing agency like us here at Hive Digital Media will help your business gain more engagement and online recognition through its paid social ads and social media posts. Although some social media platforms have cut back on their ads, others are constantly adding more and more paid posts to their algorithms. Hence why paid social posts tend to bring in a high percentage of traffic to businesses.

If you would like to talk to us on how we can turn your content into leads and revenue, then just hit the ‘Let’s Talk’ button below.

Let’s Talk

Tags Social Media

7 Ways That Businesses Can Utilise TikTok in Their Marketing

With TikTok becoming a huge phenomenon for Gen-Z and Millennials, many are now downloading the trending app in order to learn what all the fuss is about – and for marketers, they’re wondering if it can be used for effective marketing strategies.

TikTok is dominated by a younger audience with some of its biggest stars ranging between 15-25 years old. The app provides a growing range of options for marketing ideas and advertisements. With TikTok being a video platform, there are a lot of areas where it could go wrong regarding content. However, they are taking extra measures to educate their users on how to safely use the platform. So, if your business is thinking about adding TikTok into its digital marketing strategy? Then read on to learn more about the app.

What is TikTok?

TikTok, similar to Vine and Musical.ly, is all about short videos from 15 to 60 seconds long.

Most of the users of the app come from Musical.ly. So, many people find themselves already having an active account when signing up. Musical.ly was an app where users simply uploaded videos of themselves lip-synching to music videos, while the more talented, enthusiastic, and technically proficient members uploaded videos of original content. The latter cohort went on to become influencers on the platform.

TikTok videos can be from 15 seconds to 60 seconds long. Users are also able to upload longer videos which have been recorded outside the app itself. There is also the option to live-streaming option to connect with your audience and a range of filters and tools to help video content originality.

How your business can utilise TikTok

If you’re looking to use TikTok to your businesses advantage, it isn’t that difficult to get your head around. When it comes to using TikTok, here are 3 easy steps to be on your way to great content:

1. Create a channel for your own brand and upload videos that are relevant to your business.

2. Utilise influencers to give your content or business access to a wider audience.

3. Pay to advertise utilising TikTok’s new campaign options.

7 Ways to use TikTok to get your business out there

Aside from setting up the basics of TikTok, here are seven other ways that you could use the app to your businesses advantage:

In a world where consumers are becoming increasingly sceptical of ads, the raw, unedited videos on TikTok can be a great way to showcase people using your brand in their everyday lives.
TikTok videos can also be a great place to showcase business behind the scenes or in-the-moment content.
#HashtagChallenges are great because they prompt engagement. They’re simple to join in and fun. If you’re not yet a well-established brand, you can also consider using influencers to help kickstart your challenge campaign.
Dance challenges, with these becoming ever so popular, if your business is able to create a dance that showcases a new product or service, then you could use that to bring some fun to it.
Brand takeovers are a great way to add embedded links can be connected to websites landing pages or challenges and hashtags within the platform.
When it comes to creating original content, with the many sounds that TikTok offers, you could use those or create your own to showcase your brand in a brilliant way.
As mentioned earlier, utilising influencers is a way that you can access a much larger audience whilst also creating some great industry relationships.

We believe that TikTok has the opportunity to connect with audiences in new, fun and engaging ways. It still has a way to go yet before it becomes a key channel, but it may well be worth considering for your 2020 campaigns.

If you would like to talk to us on how we can turn your content into leads and revenue, then just hit the ‘Let’s Talk’ button below.

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Tags Social Media

4 WordPress Tips For Beginners

So, now that some of us are settled into quarantine from the Coronavirus lockdown, it’s worth taking a moment to sit back and consider the best practices and new techniques you can apply to your site. Whether it’s updating content that you’ve already written on your site or adding more compelling imagery to your blog posts. We’ve got some WordPress tips to make your website even better.

Easy Tips for WordPress Beginners

We’ve been using WordPress as part of our web design and development for multiple years. We recommend it to businesses as it’s easy to add content, edit it, and maintain a fantastic looking website. It’s also SEO friendly and, as a big bonus, it’s mobile-friendly and responsive to other devices.

So, here are 5 ways to get the most out of the CMS. These beginners WordPress tips are suitable whether you’re beginners or experts of WordPress in need of a few reminders. Whatever your situation is, you’re bound to find these tips useful.

1. Familise yourself with the Dashboard

If you’re new to WordPress or been using it for years, familiarising yourself with the WordPress dashboard is one of the best things to do. Understanding the Admin dashboard is vital as in there you can change a few things which can make your site a little better.

You’ll be able to update information such as your tagline (important for your SEO efforts), contact email addresses, time zones, date and time formats, language, and even your site title. Web design is often about remembering the little things to make a big difference.

2. Install the Yoast SEO plugin

Yoast SEO is a fantastic way to help shape your SEO strategy. It isn’t an automatic piece of software as it does require you to do some basic legwork, such as defining the keywords you want to use and fitting them into a suitably written title tag and meta description.

The software is designed in an intuitive way and is hugely popular across many industries. Once you’ve learned the basics you’ve got an ideal setup to structure your landing pages or blog posts to capture key search engine positions.

3. Optimise Your Images

WordPress is fantastic for SEO purposes, as we’ve established, and Google loves it. However, you can easily take your efforts a step further by optimising the images you upload to your site. Include your keywords in the image description sections to ensure your picture gets ranked in Google’s image search results.

You can help to optimise your images by filling in vital parts like the Alt Text, Caption, Description and Title. It is best to try and include your keyword or phrase within the text also.

4. Use a Variety of Authors

It looks better to have a range of authors on your blog rather than one individual. You can set your staff to write a post a month to have a steady range of authors going, who you can add through in the Users setting on the WordPress toolbar.

Some blogs make the mistake of posting without any information on who the author is (whilst others don’t even include a date of publication), which can be immensely frustrating for readers. In the internet era, people like to put a face to a name.

If you would like to talk to us on how we can turn your content into leads and revenue, then just hit the ‘Let’s Talk’ button below.

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Tags WordPress

How to Go Viral: 5 Ways To Get Your Content Out There

In today’s society, it is very easy yet still so hard to get noticed by people who are not your follower’s nevermind go viral. But, that doesn’t mean it is impossible! People believe that like anything, things like brand awareness and building takes time. As true as that is, sometimes people just get lucky and have their content ‘blow up’. That is what we call viral.

Going viral is something which becomes popular overnight (or throughout the day). having your content go viral isn’t going to happen overnight. So, when someone tells you that your content isn’t going to gain an audience, don’t listen as there is a chance that your content could go viral.

1. The Power of Social Media

The most common social media platforms which people are able to go viral for their content on are things like YouTube, TikTok, Twitter and even Facebook. It is a lot harder with platforms like Instagram as they don’t have a tool which allows us to share it besides Instagram stories. Remember these social media platforms don’t suit every brand. As well as this they are not the only platforms which allow you to go viral, these are just ones which we feel, give you the best chance.

YouTube

On average, YouTube has around 2 billion monthly log-ins. That is over a quarter of the world’s population. The platform enables people from all over the world to publish, like, comment and subscribe to videos and users. One of the great factors about YouTube is that people tend to get hooked and dive into watching the videos which YouTube suggests for them after they have finished watching the one they wanted. This increases your chances of your video being watched and going viral.

TikTok

Similarly to YouTube, TikTok is rapidly increasing in popularity. The app is a social media platform where people can publish either 15-second videos or 60-second videos. The great thing about this app is that if your videos reach the For You Page, your chances of going viral are very high, your video could even reach over millions of views.

Twitter

We believe that Twitter is a great platform for you to increase your chances of going viral. Once you have published a tweet, people then have the choice to like, comment or retweet your content. If they choose to either like or retweet, your content is then shown to their followers and so on. So, if you get enough retweets and your content is shown to enough people, your content could go viral.

2. Create Content Which Is Appealing

Realistically, nobody is going to interact with content which doesn’t look appealing. It has been proven that colour and layout plays a massive part when it comes to giving people a positive and negative view of your content. But do you know which ways are the best? The aim when creating content is for it to grab the attention of the audience and to get them hooked. If you are able to do this, your chances of going viral are already increased before you even post it.

3. Understand Your Audience

Understanding your audience isn’t a process which happens overnight. It takes trial and error and plenty of time. You need to understand how your audience responds to different types of content and measure the success of each practice. This way you will be able to see how different content compares to one another and how much better or worse it does. Any person who has ever had some successful content will tell you themselves that the process doesn’t happen all of a sudden, it is a long process.

4. Drive Traffic to Your Content

Paid ads give the ability for your content to reach audiences that it probably wouldn’t have done organically. So, once your content has been created it is rare that it will just go viral instantly. To help the process a good idea is to create more traffic using paid ads. However, understanding paid ads and the algorithm can be confusing and take a long time. Digital agencies, like us, come in handy.

You want to drive traffic to create conversions. This is because the more traffic you receive leads to more shares and more exposure. As well as this, the most exposure your brand gets, the more word-of-mouth marketing you will receive. Have you ever been to a restaurant, seen a film or even travelled to a place which people suggested to you? We’d hope the answer is yes, as we all have! We tend to value the opinion of our family, friends and even people we don’t even know.

5. Have A Marketing Plan

You cannot compare your companies marketing plan to other companies who have been going for 20 more years than you. This is because they have had 20 more years to go viral, gain followers and create traffic. So, although it is good to get a little idea of what they are doing (if it is working), it doesn’t mean you can try and do the same and get thousands of followers overnight. That isn’t how it works.

A marketing plan has to be brand specific. It needs to go hand in hand with your audience, your objectives and goals along with your message and market. If you don’t have a marketing plan it could negatively impact your brand. You don’t want to go viral for the wrong reasons as it could portray your brand to be something which it isn’t.

If you would like to talk to us on how we can turn your content into leads and revenue, then just hit the ‘Let’s Talk’ button below.

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Tags Social Media Marketing