The use of social media is constantly increasing in today’s society, especially within the younger generation. In fact, so much so that different platforms are being used for multiple hours a day by specific individuals. Currently, the most widely used platforms include Instagram, Youtube and Facebook. These three platforms are just a few of the sites which have way over 1 billion monthly users. Despite this being negative on the human body and mind, is it positive for the reach of a business?

Thankfully, marketers have the use of plenty of different platforms allowing them to choose which would be best suited depending on their individual audience. But which is the best?

The best platform for advertising

As most marketers should be aware of, social media is now one of the best places you can advertise your business. After Google, Facebook is the platform which has the second-highest market share across digital ad spending. This makes it one of the best platforms to use when wanting to advertise. Facebook stands out from other platforms due to its advertising techniques, including great targeting capabilities and engagement.

Along with this, the next platforms ranked best include Instagram Twitter and LinkedIn.

The best types of ad

It has been proven that photo ads can bring much more unique traffic and engagement than other types of ads. Photo ads are eye-catching and mostly include some sort of call to action button on the post for people to easily click. On Facebook especially, photo ads even allow you to add text above so your audience gets a more in-depth idea of what you are advertising. Video ads also offer a similar effect but may cause a decrease in engagement as not everybody is interested or has time to watch a video.

Why should you advertise on social media instead of using other ways?

Advertising has dramatically changed throughout the past 10 years. Previously, companies would advertise using newspapers, magazines, TV and even just through something as simple as a leaflet. But, more recently, the industry has taken a turn, leading businesses to rethink their strategies. In the past number of years, advertising on social media has shown a huge increase, as you will have already read. More people are moving away from more traditional activities and replacing them with modern technologies. For example, less and less people are purchasing a newspaper as they can find the news online. With the growth of social media, the reach of your target audience is much easier, quicker and more effective.

Therefore, if you are a business wanting to try it for the first time, we can help! Here at Hive Digital Media, we offer a range of services including social ads. Click here to find out more information.

Christmas & Covid – What To Expect

Christmas is the one time of year where a large majority of people up and down the country celebrate the same occasion. As you can tell, the pandemic has pushed the normal festive activities to next year. But, with decorations around us, it would be hard not to feel in the spirit.  With only 14 days to go, what will Christmas Day actually be like? As different towns and cities have been placed into different tiers, who will we be celebrating with this year? As well as this, will we even be able to reach our families and friends or will we be spending Christmas as an individual household? 

Could my tier change before Christmas?

When we exited lockdown on the 2nd of December, we were placed into a strengthened new local tier system. Coronavirus is still spreading and is expected to carry on, especially during the cold winter months. If you already know there are three different tiers: one, two and three. Tier one equates to a medium alert, two is a high alert and three is a very high alert. Each tier has its own set of rules and regulations which the local population is required to follow. Boris Johnson has confirmed that the tier system will be looked at and reviewed every 14 days. Although there is no specific date yet, we are expecting changes around the 16th of December. Therefore, your local area could be moved up or down in the system within the next week or so. 

How Will We Be Spending Christmas?

As you all know, This time of year is very important for millions of people in the UK. So the government have done everything they can to ensure it is enjoyable in a safe environment. After a horrendous year of lockdown after lockdown and quarantining, they have decided to change social contact restrictions for a few days. The UK Government and Devolved Administrations are allowing people to form a Christmas bubble. In other words, between the 23rd and 27th of December, you are able to form a bubble of people from no more than 3 different households.

Although the rules state that you are only allowed to be in one bubble, you cannot change your bubble and you must meet in a private place. This may be gardens, homes, places of worship or other outdoor spaces. Along with this, you are able to visit people and places outside of your tier over the course of these days. But if you are travelling you have to begin and end your journey within the 23rd and 27th of December. Anyone travelling to or from Northern Ireland may travel on the 22 and 28 December.

For more information on the Christmas bubbles, click here