Hive Digital Media

Bloggers, Vloggers & Social: Why use Influencer Marketing?

The world of marketing has rocketed in engagement in the past few years. 5 years ago, the use of social media was on a completely different scale to what is it today. The number of users has dramatically increased, with over half of the world population now actively using social media. This has lead to the popularity of bloggers, vloggers and social media stars and the huge increase of influencer marketing.

Due to the rapid increase, companies have had to adapt quickly to reach customers in this new landscape. Different social media platforms bring different trends and different audiences. This means that companies have to understand marketing on each individual platform before they do it.

Has the industry always been in full force?

There is one group that has had its a fair share of knockbacks and career endings but has found itself at the very top of the inbound marketing pile: influencers. Although the demand for working with them has both risen and fallen in the last 5 years, it has never been completely lost. Many companies found it better to work alongside celebrities due to celebrity endorsement they would receive. But, as you will read, that isn’t always the case.

Using influencers in your marketing strategy can often seem scary and expensive, with no guarantee of success. So, are they still a good idea?

Understanding Influencer marketing?

Influencer Marketing is when an influencer promotes company products to hopefully result in an increase in sales. The reason companies like to use influencers and celebrities is because of their large followings and loyal ‘fans’ who are always interested in what they are doing and why.

What is an Influencer?

There are different. tiers of influencers in the industry which categorises each individual person or group with their amount of followers. From 1,000 all the way to over 1,000,000, anyone can be grouped as an influencer and grow their followings to move from tier to tier. As followed are the tiers which make you separate from other influencers:

Mega Influencers – 1,000,000+ followers
Macro Influencers – 500,000 – 1,000,000 followers
Mid-tier Influencers – 50,000 – 500,000 followers
Micro Influencers – 10,000 – 50,000 followers
Nano Influencers – 1,000 – 10,000 followers

Despite the amount, influencers can come from a wide range of places. Any person, group, brand, or place could potentially be an influencer. But becoming an influencer doesn’t always just mean having a large following. It also means, having loyal followers, a certain percentage of engagement and many other aspects. This is because the last thing a company wants is to pay an ‘influencer’ to promote their products when they have little engagement as the company wouldn’t gain anything from it.

Who can be an Influencer?

Although besides just being promoted by someone who has followers, a product will usually get a celebrity endorsement. So, when someone thinks of a product they will link it to the celebrity who promoted it. This form of marketing is unique because it appeals to the needs of the influencer rather than the customer.

Influencers are not all the same. Yes, when you think of a huge influencer, you might think of TV stars, artists, footballers, actors etc. But, they are not the only type which makes it to the top of the biggest influencers list.

1. The ‘Blogger’

Similarly to any other influencer, bloggers put their lives on the internet. Whether this is using social media or their blogs. Depending on their blog topic, they will be giving their opinions, using their own photographs and writing the content themselves. This gives their audiences a sense of trust which they are able to relate to. Some bloggers like to cover a vast majority of different topics, this could be all the way from fashion to travel. Whereas others like to focus on one topic in particular.

Should I work with a blogger?

Bloggers stand out from other influencers as they use their websites (also known as blogs). Some influencers like footballers, gamers or even singers probably won’t have a blog where they give their opinions. Therefore if you are wanting a product promoting, it is easy for them to give an honest, detailed explanation and review due to the way they promote. Whereas other influencers like Instagram stars will have a different technique.

2. The ‘Vlogger’

Vloggers post to multiple social media platforms. Some use IGTV, Facebook, Vimeo. But, despite the number of possible sites to publish on, the most common is YouTube. YouTube is a platform which allows creators to publish videos to its website. It shares a service where users can watch, like, share, comment and upload their own videos.

Should I work with a vlogger?

As already heavily hinted, vloggers are very good at showcasing physical products, as they are able to show themselves actually using them, as well as their results. A brand looking to launch a new product, particularly one that fits into a popular vlogging genre (e.g. beauty, travel, food) would do well to dive into the pool of video content stars to do so.

3. The ‘Social Star’

Although they might have not risen to fame for their specific talent to sing or their ability to play sport, that doesn’t mean they have no talent. There are a lot of celebrities out there which have risen to fame overnight due to the power of social media for various different reasons. As well as this, some social media stars actually have a larger engagement rate and bigger following than some worldwide stars have. This is better for the brands which they work alongside.

Should I work with a social star?

Where social influencers come into their own, however, is brand reputation. If you are concerned with getting your brand actively talked about and showcased to a wide audience, a social influencer can provide you with staggering exposure. The influencer will be able to advise on how best to do so.

Why is Influencer Marketing good for companies?

Sometimes, people see major celebrities as something other than humans who are living a normal lifestyle. Therefore might not be swayed by what they chose to do or chose to wear. Whereas, more people see influencers as people. This is the key point of influencer marketing.

Reality is one of the main factors which separates celebrities and influencers. As people tend to spend more time on social media platforms that going to shows and concerts, they tend to see more influencers and their day to day lives, almost giving them something to relate too. This allows society to get to know them on a more personal level and therefore helps them to gain trust. This means that people in society are more likely to buy things which are promoted by an influencer they trust than a celebrity they know very little about.

If you would like to talk to us on how we can turn your content into leads and revenue, then just hit the ‘Let’s Talk’ button below.

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Tags Influencer Marketing

How Reducing Web Clutter Benefits Your Website

Want to take your website to the next level? Cutting down on clutter can do just exactly that. Web clutter unnecessarily takes up useful design space on your website. Cleaning up your website will open doors for interaction with your audience. In turn, the numbers of leads you have will start to stack up.

What is Web Clutter?

Web clutter is the excess elements on your webpage aside from your main headlines and content that you aim towards your buyer personas. Web clutter also is the result of having too many elements on a webpage that aim to draw your reader’s attention. Your website visitors won’t know where to look first if you have unnecessary elements to deter them from your main content. Consequently, they may not get to view the page as you intended, get fed up and exit completely.

Evaluate Your Site’s Present Design

Analysing the current state of your site can be of good use. It gives you a gauge of what to keep and what to remove as you’ll find that only necessary content will remain on your site after the de-cluttering process. If your website’s filled with loads of ads, doesn’t have a cohesive colour scheme and is packed with design elements, your audience can be easily distracted when going to your page. This leads to your bounce rate increasing – the opposite of what you want for your website. In case you don’t know, the bounce rate is the percentage of people who land on one of your web pages, then leave.

Less Is More

Giving your webpage a ‘spring clean’ allows your page to be clear of all old and outdated information. Information that was possibly taking up useful white space on your website. Having a good amount of white space on your page gives your viewer a better experience. You may be wondering how this is so. White space draws eyes to your content quicker – the eyes are instantly drawn to what’s different. So, having the right balance of space plus your content creates a better visual experience for your audience. Cleaning your page removes the cognitive load for your audience as there’s less info for them to process.

It Improves Your SEO

Having too many links whether external or internal on your website, can decrease your site’s optimization. It’s because it leads to your site being over-optimised – having an over optimised website is just as bad as keyword stuffing. Basically, keyword stuffing is adding multiple variations of keywords where they add no value. Not to mention it leads to your audience’s attention being diverted easily from what you want them to focus on. In fact, in April 2012, Google leveled an over-optimisation penalty. As a result, link and keyword-stuffed sites were entirely deindexed – the reverse of what you aspire for your page. Therefore, it’s important for you to solely have necessary outbound/inbound links for your site.

Stick to a Limited Colour Scheme

Stick to a set colour scheme – automatically the vibe of your website will be set. If you’re unsure of what colours to use, go for brand colours. This allows your brand image to be cohesive across all platforms you use. Even try to use similar fonts across the board – your audience will become visually accustomed to your brand even with the little details.

Keep Everything Updated!

Outdated content on your website induces problems that you simply just don’t need. They can lead to a lack of security as well as compatibility errors. This usually happens when you’re adding recent tools and plugins to your site. Keeping your themes updated works in your favour – the appearance of your website may be the first impression to some! So, make sure they leave your page with a good one!

Thoughts?

Cutting down on web clutter is, in fact, a form of renewing your website. Not to mention it allows you to stay up to date with constantly changing trends. By doing this and making a routine do this you get to stay ahead of the curve. It’s better for you to consistently cut down on web clutter because your competition most definitely will be!

If you would like to talk to us on how we can turn your content into leads and revenue, then just hit the ‘Let’s Talk’ button below.

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Tags Web Development

10 Creative Ways to Show Employee Appreciation

So, as we all know ‘Employee Appreciation Day’ is approaching, but showing employee appreciation doesn’t only have to be on one day. There are several reasons and opportunities to show your staff how much you value them. However, with that being said, now is the perfect time to make an extra meaningful gesture to show your team how grateful you are for their hard work.

If you’re feeling stuck about what to do, here are a few ideas to help you get started with some employee appreciation… Let’s get started!

1. Don’t Be Afraid to Be Silly

We know and understand that an office is a place of work, but who says that we all can’t share a laugh or two. Researching national “holidays” is a good way to demonstrate this – National Cheesecake Day or National Jam Doughnut Day are some good ones. Be sure to celebrate with food and pictures, as we’re sure your staff will appreciate that. Even getting dressed up for Ugly Christmas Jumper day at Christmas or going on an Easter Egg hunt can bring the office together for some fun memories.

2. Let Employees Be Heard

Appreciation isn’t just a game and reward system. It should be built into your culture. One way to do that is to give your employees real choices and actual voices. It could be as simple as having an anonymous ‘suggestion box’ in the office that allows people to put forward ideas. They could be as simple as ‘more tea and coffee in the kitchen’ or as big as requesting a team to go to a three-day conference in London. It’s always good to get feedback from your staff on the workplace environment.

3. Celebrate Those Happy Birthdays

If your staff doesn’t mind (some may want to fly under the radar on their birthday), celebrate their birthdays!

Get a cake (or something they would enjoy if they’re not dessert fans) so everyone in the office can take part. Give the employee a day off that they can use whenever they want in the future. Birthdays are for gifts; what would your staff appreciate the most?

4. Give Out Bonuses

Not every company can afford to give out a big splashy cheque to each employee at the end of the year, but a little bonus as a reward for hard work throughout the year will certainly be appreciated. While money shouldn’t necessarily be your go-to move for getting staff on your side, an end-of-year bonus or gift certificate for completing a project can go down very well indeed.

5. Show or Express Your Gratitude

If an employee has done something well don’t be afraid to highlight it and talk about it. But rather than just saying “well done on [insert task here]”, get down to the granular detail of what they did well. Being specific gives your praise more depth and a lot more meaning to the receiver, and inspires the employee to do even better in that particular area.

6. Offer Career Growth Opportunities

Anyone who’s serious about their career – and those are the people you want on your team – will want to know they are heading in an upward direction. That they are coming into work every day and working towards a goal. You can send employees to leadership training or let them choose an online class they would like to take. Even if it’s not directly related to their current job, you can show your employees you’re invested in them and their career.

7. Get to Know Your Employees

We’re sure you know their names and job titles, but how much do you really know about your staff? Do you know what says “I appreciate you” really well? Showing that appreciation in a manner that is unique to each person. If you want to show how much you appreciate an individual, the best way to do it is to find out what they really like, what they’d be interested in, their hobbies, or what they want the most.

8. Be Open, Honest and Transparent

When bad news happens within a company – which it inevitably does – senior management can often make the mistake of keeping this to themselves, and we understand why. For example, if you lose a client, you might not want to cause a drop in morale so you keep it quiet until it’s suddenly just common knowledge.

While there are, of course, some things that can’t be discussed, keeping employees informed of what’s really going on in the company can go a long way. It makes people feel involved and helps to create a “we’re all in this together” vibe.

9. Allow Employees Extra Time Off

When people take time off, it’s usually because they’re sick, need to catch an appointment, or on holiday. The employee has to be the one to initiate the time off, but what if they were told that they can take a day off just because? As much as your employees may love to work, a day away from the office can work miracles. Let them take the day off to do whatever they want, and they’ll come back refreshed and rejuvenated.

10. Say ‘Thank You’

We’ve already talked about praise, but it’s that simple. Now, one of the quickest, easiest and simplest ways to show your staff that you value them is to give them a little ‘thank you’ after a job well done. Demonstrating this face-to-face is better, but we know they’ll appreciate a little email too.

In a sometimes thankless world, just hearing another person acknowledge that they know we are working hard and that they are thankful for it is all the employee appreciation we need to get through the day.

If you would like to talk to us on how we can turn your content into leads and revenue, then just hit the ‘Let’s Talk’ button below.

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Tags Employee Appreciation

6 Great Resources For Copyright Free Images

Finding images online can be difficult at the best of times. However, it can be made easier with the help of free images on certain websites. A thousand words will say one thing and an image will say another. This is why you need to make sure you always have the most relevant images. Whether you are advertising on a billboard, online or a magazine, people are likely to be drawn to the images used in some context.

How can I find copyright-free images?

Copyright makes us take that extra mile when trying to find photos for our social media, website, blogs etc. It can be an issue for businesses, bloggers, and media outlets, especially when they find the perfect image online and then realise they cannot use it.

Thankfully, you have a few options to use when avoiding this. You could try using your own images? Or you could ask the owner if you can use their image? You never know.. they could just respond. It’s definitely worth a shot, right? But our favourite option is finding the best copyright-free websites available to us! Read on to see our top 6 best free image sites!

1. Pixabay

With copyright-free images, this site has a very large database of high-quality pictures. It is a platform where people can upload their images and after Pixabay has reviewed them, they are then published to the site for people to use. You’ll be able to find great options here.

2. Canva

Canva is a great site which allows people to use images for free. They do have a large range for free but if you get the premium option, you are then able to get your hands on hundreds of more which might be more relevant for you and your company.

3. Unsplash

Unsplash is a site which promotes itself with the tagline ‘photos for everyone’. Unsplash offers a large collection of free high-resolution photos and has become one of the best sources for stock images. The Unsplash team comes through new submissions and features the very best photos on their homepage.

4. Gratisography

If you are wanting high-quality images to match a unique site, then this might be the site for you. Although the range on offer isn’t extensive, it is at least highly distinctive. It is perfect if you are wanting to stand out as they don’t only have your typical images on there.

5. Burst

The site is laid out in a very simple way to help you navigate through. You have the ability to sort through new photos, popular collections, or perform a search for specific image keywords you’re looking for. Although Burst doesn’t have as many images as the others, Shopify has announced that they will be adding more weekly.

6. Pexels

With a big selection of high-resolution images, Pexels is a site which has images for everything. This site is filled with images of their own as well as ones from other sites which gives them a large range.

What to do now?

Now you know 6 copyright-free image platforms, but do you know how to use them? This is where we come in. We are here to give you the best digital marketing experience and grow your brand.

If you would like to talk to us on how we can turn your content into leads and revenue, then just hit the ‘Let’s Talk’ button below.

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Tags Website Design

10 Email Marketing Tricks For Better Audience Engagement

Email gets used daily and increasingly by people of all ages. An Adobe study concluded that up to 5 hours a day is spent checking email (both work and personal). When putting together with marketing, you create a cost-effective email marketing strategy that serves your agenda of growing your enterprise’s brand awareness.

Read on and you’ll learn 10 fantastic marketing tricks to secure the audience your business needs.

1. Start safe with a newsletter

Creating a newsletter is helpful for your business, especially if it’s in the start-up stages still. Having a newsletter will help to generate steady traffic to your website. Not to mention it’s one of the cheaper marketing tools that allow you to communicate with your leads in a way that’s economical to your business. You can easily measure the performance of your newsletter and spot trends & create further email marketing content based on what you found sits well with your audience. Plus, email newsletters can get to recipients anywhere, as emails are now read everywhere thanks to smart devices.

2. Personalise your email messages

Personalisation is a smart tool to implement in your email marketing strategy. It allows you to connect with both your customers and prospects. Doing this effectively requires segmenting the lists you have into different categories (such as consistent purchasers and first-time purchasers or male and female for example) so that your content’s more tailored and establishes a better connection with each person receiving your email. An amazing way to personalise your emails would be to observe the behaviour of your recipients. This benefits your company as you can cater accordingly to those who are heavily engaged, partially engaged or not at all engaged.

3. Provide excellent copy

Your email marketing will operate and resonate with your target audience at optimal levels when you give them something that will stick with them. Doing this will plant seeds in their mind that ultimately leads to your company staying in their mind. It can marketing, educational and operational messages about the service/product your enterprise is providing. This prevents your audience from clicking the trash button after viewing your well-crafted email.

4. Expand your subscriber list

You may have an established subscriber list. That doesn’t mean you shouldn’t continually add to and develop it. Doing this can be gainful as it means you’re developing brand awareness for your company. To expand your subscriber list, include subscription forms on your blog and home pages, without it outshining the other content you want your audience to pay attention to. So, maintain a balance with this so your website still has an organised aesthetic.

5. Don’t flood your subscriber’s inbox

Be careful of how often you’re emailing your subscribers. Flooding your subscribers’ inbox can irritate your leads & customers. Therefore, resulting in them getting peeved and then choosing to unsubscribe from your mailing list.

6. Utilise all your call to actions

Including a call to action in your emails can be greatly advantageous to your email marketing strategy. Calls to action are so effective and beneficial that they can also further the effectiveness of your content and social media marketing as well. With calls to action, your audience won’t be perplexed about what to do or where to go next. As a consequence, the buyer goes through the different stages of the buyer’s journey increasingly easily.

7. See what is working best for you

Over time, the numbers of marketing emails opened on a mobile device have steadily increased. This may not be surprising as we’ve grown and are still growing into this digital era. However, not all companies are optimising their emails to be opened on mobile devices. As a result of not optimising for mobile devices, your email may not even appear to your audience as intended.

8. Catch your audiences’ eye

Staying relevant will greatly benefit your strategy. The reason being is that relevant content catches the eyes of your audience at ease. Also, their attention is automatically retained, because of relevancy. Not to mention, having relevant content in your emails positions you as an authoritative figure. You will build trust between both you and your audience. Plus, you’ll be reputable to them after consistently posting relevant content. But it’s also important to consistently analyse your audience, as you have to be relevant to them and not to those who are outside of your target market.

9. Analyse and measure the results

By using an online analytics tool, you have full oversight of your email marketing work & how it’s doing with your audience. Plus, you’ll be able to spot trends in your marketing strategy and see what marketing content you’re implementing is working and what marketing isn’t doing so well with your audience.

10. Double-check everything

Always analyse and evaluate your emails before posting them out. By no means send anything out without ensuring its working correctly. Furthermore, check the emails you plan to send on various devices e.g. smartphones and tablets to ensure they appear as intended. So, don’t expect your audience to just come across your email sat at a desktop. It’s important to make sure your emails appear as professional and as intended.

If you would like to talk to us on how we can turn your content into leads and revenue, then just hit the ‘Let’s Talk’ button below.

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Tags Email Marketing

Digital Strategy: What is it & Why you need one?

As technology is advancing and the online world is constantly growing, a digital strategy is essential. Making sure that you have a digital strategy should be one of the first steps you take when putting your brand online. But, sometimes, a digital strategy isn’t always at the top of the to-do lists, or even on them at all and that is where the problem lies.

What is Digital Strategy?

Digital marketing has worked its way into the media and marketing scene in the last decade. It is a place where you can grow recognition for your company. But, is digital marketing something which a business can just throw themselves into and hope for the best? Absolutely not. A digital strategy is when technology is used to improve a businesses performance. It is the process of planning, applying and exceeding, in terms of growing a business.

Did you know that 49% of businesses are using digital marketing but without a strategy? Crazy right! This is a huge risk, especially if they are paying for various tools and other things to try and give them great content.

Most businesses are using their digital strategy to expand their reach, bring new opportunities and find new/more audiences. But, unfortunately, it is not as easy as creating an Instagram or Facebook page to promote your business, anyone could do that. This is where a digital strategy comes into play. Most companies don’t have enough time, a good enough understanding or even the staff with the required skills to control and grow the digital aspects of the company. So, this is where companies like us, Hive Digital Media are perfect.

Why Do You Need a Digital Strategy?

When dedicating time, money and other resources to important aspects within your company, every penny counts. Knowing where and how each penny in your digital marketing budget is being spent is something which is essential. Whether you’re a small or large company, money is money and nobody wants it being ‘lost’ or going to waste.

71% of companies plan to increase their digital marketing budgets this year. As well as this, according to iScoop, 78% of businesses now have dedicated social media teams. If you are in a popular industry, whether it be fashion, law or even industries more relevant like media, it is likely you will want to keep up to date with the new trends and in stay competition with your competitors. The last thing you want is to fall behind within your industry and then find it difficult to bring a comeback.

A digital strategy is something which you should stick to when doing anything within the company. According to Cyber Security Ventures, the number of humans on the internet will triple from 2015 to 2022 and hit 6 billion. This just proves that the use of the internet is rapidly increasing constantly, meaning the amount of business promoted using the internet will also increase.

Why Should I Choose a Digital Strategy?

A digital strategy isn’t something which can be produced and used in an hour or a day. It is something which has to be properly planned and thought-out by specialists. But, not every business has employee’s who specialise in that industry, meaning you won’t have the best plan. This is where digital agencies come into the picture. Instead of going out an hiring a whole digital marketing team, you can get an agency to do all the work for you. Read more about who we are and what we do (our services) to get more of an idea into agencies.

If you would like to talk to us on how we can turn your content into leads and revenue, then just hit the ‘Let’s Talk’ button below.

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Tags Digital Strategy

How to Choose the Right SEO Agency

When deciding to choose the right SEO agency for your business, it can be a difficult and daunting prospect. With so many agencies out there, how do you know the good from the bad when you’re trying to work out how to choose the right SEO agency?

Building your search engine optimisation (SEO) strategy is a complicated process. It takes experience, time and dedication to ensure your website is found in the major search engines – it doesn’t happen overnight. So, if you’re considering outsourcing to support your SEO strategy, here are some things to consider when looking for the right online marketing agency.

What is SEO?

SEO or Search Engine Optimisation refers to the optimisation of your online content website. So that it shows up in a prominent position within the search results for a given set of search queries or topics (often referred to as keywords). Search engine giants, such as Google, continuously make updates to their search algorithms to reward good quality and relevant website content. As well as punishing those trying to ‘trick’ search engines by cramming their sites with irrelevant keywords, poor quality links and content.

5 Tips for Choosing a Reliable SEO Company

To help narrow your search, use the five tips below to help you find the right SEO agency for your business.

Tip #1 – Define your SEO SMART goals

In order to find the right SEO agency for the job, you first need to figure out which areas of your online presence you want to improve. You might need a whole new website, or you may just need SEO. If you’re not sure which areas you need to improve, then get a digital marketing analysis done. A good agency will have the data needed to prove which areas are most beneficial to focus on.

Tip #2 – Browse different SEO companies

To find the best SEO company for your business, you’ll need to weigh up all your options. If you’re after an increase in traffic, look for one that can track and measure all of your company data. This includes phone calls, contact forms, site visits, click-through rates, and more. Be sure to make decisions based off results instead of just your first find.

Tip #3 – Read reviews & testimonials

Reading reviews is a strong way to gather unbiased opinions about a company. So turn to reviews, case studies or even testimonials. This is a key way to discover if an SEO company is a reputable agency. As not much compares to honest reviews and stories. You will often find these reviews by exploring the company’s site or searching for them on sites like Google.

Tip #4 – Schedule a consultation

Whether you are near or far away from the SEO company, you can always ask for a consultation. Most likely, the agency will be happy to pull up some research on your industry and walk you through some strategies they have used on past clients/customers. A consultation will help you get a feel for the type of people on their team. As well as their level of passion and creativity.

Tip #5 – Define your SEO budget and boundaries

If you’ve found an agency which you think could help your business grow, don’t rush into things. Before you get invested in a service you can’t afford, don’t forget to plan out your budget ahead of time. It is a good idea to ask about package deals and price ranges early on. As you can see if the service is in your price range. Most SEO companies will have a variety of monthly packages to choose from, which should make your life easier.

If you would like to talk to us on how we can turn your content into leads and revenue, then just hit the ‘Let’s Talk’ button below.

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Tags SEO

10 Reasons an Agency is Good for your Business

If you are a marketer and even a small business owner, your ultimate goal is to grow your business. Growing your business online is one of the cost-effective ways of doing this. However, in order to do all these things, hiring people or training people in house will be really costly. This is when a Digital Marketing agency comes to your rescue.

Read on to find 10 reasons why hiring a marketing agency will be advantageous for your enterprise.

1. Complete service

Your business will receive everything to manage every aspect of your company’s online presence with full-service digital marketing. This includes advertising, marketing and promotions. A full-service digital marketing agency’s aim is to create a full strategy for your business, allowing the employees to define your KPI with it and assess how each department can work to fulfil your business’ mission statement.

2. You’ll get even better value

The process of hiring a full-time marketing executive firstly involves taking time to find the suitable person, and if you’re trying to have your strategy completed and inaction it may not be the quickest option as outsourcing a whole team of skilled individuals.

3. Tactical control

By using an agency to control your marketing endeavours, you’ll be able to receive a higher level of the tactical and strategic control your business is yearning for. In addition, the agency will update you regularly, during the advancement of your campaign and throughout the implementation process.

4. Quantitative results

A high-standard company will have all metrics measured and analysed to evaluate what’s working and the ad spend is the most productive.

5. Maintain consistency

Having an agency step in and literally continue from where the progress was left can be advantageous as it prevents delays and allows the deadlines in your business to be met, allowing your mission statement to be fulfilled.

6. Cost-effectiveness

When you’re using a full-service agency, you don’t have to bother about paying more payroll taxes. Instead, you can contact your digital partner when assistance and guidance are needed as opposed to giving wages to people who may not be always fully committed to your set marketing tasks all of the time. It’s also beneficial as you can negotiate rates with complete control over your budget

7. Fresh ideas

Using a good agency will give you great ideas and techniques that drive results for your business. For example, when it comes to social media marketing, a digital marketing agency will help you know where your target audience is mostly available and what kind of content you need to distribute among them.

8. Scalability

By hiring a marketing agency, they can scale marketing campaigns to fit perfectly with your business. Wconsishether your company is in rapid growth and expansion phase or just a steady growth phase. This allows no resources to be wasted in the process as well. Plus, scaling marketing activities may not always be possible with an in-house team unless the marketing workforce is expanded.

9. Access to technology and tools

Digital marketing agencies keep their technologies up to date, a professional agency will train their employees with the latest technologies and even keep them educated with the ways to improve. Your business’ productiveness and efficiency will dramatically increase with the latest technology and tools as they’re evolving on a regular basis.

10. No need to train agencies

In a marketing agency for your enterprise, you won’t have to fork out any capital to dispatch employees to a marketing training program or seminar.

If you would like to talk to us on how we can grow your business digitally, then just hit the ‘Let’s Talk’ button below.

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Tags Digital Marketing

10 Reasons Why Content is Important for your Business

Content can sometimes be overlooked when it comes to websites. However, it does more than just filling up your web pages. It can be the starting factor in building confidence amongst your current and future customers too. It helps you create a great brand persona and drives traffic to your website where your products and services are.

The benefits and perks of content marketing aren’t just limited to reaching audiences and generating revenue. As there are other benefits too which cannot be measured as monetary benefits. In other words, content marketing is growing and is definitely showing no signs of slowing down.

Why Content Matters?

Content is a huge part of any marketing strategy. Simply, because it holds an important position in the hierarchy of marketing tools. It helps to build any brands presence online and is extremely useful in reaching current and potential customers. It is also one of the main things that could make or break how a company comes across online.

Here are 10 examples of how and why content matters in all industries.

1. Building your online presence

One of the greatest benefits that really shows its importance is the ability to build an online presence. Creating and sharing unique content on what you offer builds your presence. If you share relevant content about what your brand does, you’re bound to make a connection with customers coming to your site.

2. Improved brand reputation and awareness

As mentioned before, content is important to maintaining and building an online presence. However, in order to stand out from the crowd, you need to have some unique selling points for your brand. By publishing and promoting your brand, you should be able to improve your own brand reputation.

3. Better visibility through SEO ranking

Posting SEO friendly and quality content will help your website and web pages place better in search engine results. With the use of backlinks, ranked keywords and imagery, the more likely you are to rank better. Content is important for increasing your visibility and brand awareness.

4. Gain control of your brand narrative

When creating an online presence, you can take full control of your brand narrative. As perception can sometimes matter more than reality. This is why content is important for any business to maintain a unique identity. Creating content engages an audience that may not be otherwise engaged.

5. A key part of any marketing strategy

Content is important in any marketing strategy these days. As it holds a vital position, high-quality content is a must to succeed. It helps any marketing strategy in six different levels; research, ideas, placement, creation, publishing and promotion.

6. Maintains customer loyalty

Customer loyalty for a brand is crucial. Having well-defined content is important for your brand as it helps retain customer loyalty. With customers usually being the first to see and view your content via emails or social channels. As they’ll be most engaged with what you have to say.

7. Gives you an edge on your competitors

In this overly crowded and competitive world, it can set you apart from the competitive world. In every industry, there are what are known as competitors and we are all competing for the so-called top stop. With creative and unique writing, you could just get the upper hand on what really engages with your customers.

8. Educated about the industry

The first place people turn to for information is the internet. By creating original content about your industry, you are ensuring that accurate information is available for online users. In relation to SEO, having high-quality content is important for bringing customers to your site.

9. Customers expect it

Having a website with minimal information is possible and can do well online. However, nowadays, consumers expect you to provide enough information about your products and services that you are selling. The more information, the more likely customers can come to an informed decision.

10. Increased revenue generation

Let’s be honest, this is the ultimate goal of every marketing plan there is. A well-developed writing policy goes a long way. Not only in attracting new customers but also retaining and expanding the sending choices of existing ones.

If you would like to talk to us on how we can turn your content into leads and revenue, then just hit the ‘Let’s Talk’ button below.

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Tags Content Marketing

The Benefits of Using Social Media for Business

Social media is a collective of all interactive platforms in which people can share content whilst being able to socialise with each other. The demand for having social media profiles is growing rapidly, not only for personal profiles but also many platforms are dominated by businesses large and small.

We believe that it doesn’t matter if you run a small local shop or a big national company. Social media is an essential piece of your business marketing strategy. Although, not every platform is a perfect match for every brand due to different industry and target demographics.

15 Benefits of Using Social Media

Now we’ll discuss 15 amazing benefits of social media marketing for your business. That ultimately leads your business to a new level.

1. We all use social media

As you already know, there are around 3.5 billion people who use social media worldwide, meaning, your audience is probably using it too.

2. Increasing inbound traffic

Advertising your brand on social media is an extra way to boost your inbound traffic. By sharing your content on social media, you are giving users a reason to click to your website and potentially buy what you have to offer.

3. Humanises your business

Being active on social media helps massively with humanising your business. If you aren’t updating your customer’s regularly and interacting with them, they might see this as robotic.

4. Get customer opinions

Social media enables its users and your customers to interact with you through not only your posts but also directly through messages and comments.

5. Active presence helps

An active presence makes your customers aware that you are a legitimate company which understands the value of social media and interacting with the customers. Similarly, this paired with excellent content can increase brand awareness and potentially, attract new customers.

6. Easy way to interact

Platforms like Instagram, Facebook and Twitter all allow its users to comment, like and share your posts easily giving them a way to interact with you. Also, you can respond to your customers and answer any questions which they might have in a few clicks.

7. Building trust

A brand that values and interacts with its customers, takes the time to compose a personal message, which is perceived naturally in a positive light and leads to building trust. Even if it doesn’t start out that way, as your social media grows, more people will trust your brand and share your content.

8. Consistent brand image

Certain platforms, especially Instagram allow you to create a specific brand image which makes you different from other brands. The platform allows you to post videos and images onto your page which others can see. You aim to create a specific image you want people to recognise you for and which represent your brand. A consistent brand image will help you keep your customers engaged and updated.

9. Able to track competitors

There is no doubt that your competitors will be using social media. This means you will be able to see all of their posts understand their advertising strategies and see their customers. Therefore, this will give you a better understanding of your competitors.

10. Boosts sales

Platforms like Instagram and Facebook can let you sell your products through their sites. Whether your business is aiming to drive sales, or more website traffic, you should acknowledge that getting social media engagement is an easy conversion point.

11. Targeted advertising

Social media is a great way to understand your customers and what they like to see and do. Also, this can benefit your brand and their targeted advertising as you can understand your audience more, meaning you can direct your content towards them.

12. Check analytics

Analytics is a great way to understand whether or not your advertising and interacting in the right way. Most of the major platforms have a tool which enables you to see how your posts and account are doing. Although some platforms may require some third party.

13. Spreads brand awareness

Having people interact and become more aware of your brand will increase everything for you, giving you more traffic and engagement. So, posting helpful content directly to your audience will allow them to gain a better understanding along with building trust.

14. Chance of going viral

Certain platforms allow other users to share your posts and promote your content.

Shares especially allow other people who wouldn’t have found you otherwise to see your profile increasing your engagement and potentially leading to more followers and more purchases (particularly if you’re selling products).

15. Enhanced SEO rankings

Google has stated that social shares have no impact on your website’s ranking in google search. But it’s a fact that social media properties do rank higher on the front of the search engine result pages for brand names.

If you would like to talk to us on how we can grow your business digitally, then just hit the ‘Let’s Talk’ button below.

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Tags Social Media